Meet our Founder

Jennifer Jones is an award-winning entrepreneur and young professional dedicated to making a lasting impact on the world. A graduate of Columbia College and the founder of the nonprofit organization Beauty Marks for Girls, Jennifer has dedicated her life to empowering girls whose mothers are incarcerated.

Inspired by her own childhood experience of growing up with an incarcerated mother, Jennifer created Beauty Marks for Girls in 2019 to provide mentorship, hope, and resilience for girls navigating similar challenges. Before launching the organization, she returned to her hometown to volunteer at the Leath Correctional Institution in Greenwood, SC. Teaching women empowerment classes there changed her life. Jennifer recalls her first class as intimidating but transformative: “I didn’t just find my voice teaching in women’s prisons—I discovered my calling.”

Since then, Jennifer has overseen the development of more than six impactful programs serving girls ages 8–18. Under her leadership, Beauty Marks for Girls has helped mentees overcome significant social and emotional challenges, graduate high school, and enter college with partial or full scholarships.

The organization has been featured in the Greenville News, highlighted on television, and honored with the iChange Nations International Award, the George H.W. Bush Points of Light Award, the Ms. South Award from The Ms. Foundation for Women in Brooklyn, New York, and the 2024 Women in Business Award.

Today, Jennifer continues to innovate and expand her mission. Her vision is bold yet clear: to ensure that every girl impacted by parental incarceration can realize her full potential—and ultimately help break the cycle of intergenerational incarceration.